To Travel Is to Connect
We’re a family of travel brands committed to creating meaningful journeys and building a more sustainable future for travel. Travel Connect traces its history back to 1936. Today we have 400 motivated team members of multiple nationalities, based around the world. Together we serve over 100,000 customers each year, welcoming them to incredible destinations across Northern Europe.
Guided by purpose, driven by connection
At Travel Connect, our culture is guided by collaboration, innovation, and a shared passion for travel and hospitality. Our strategy is built on empowering people and creating positive impact for our team, our partners, and the communities we serve. In a world where travel is too often reduced to anonymous transactions, we stand for a more human approach. Because travel isn't just about moving from one place to another; it's about making connections that last.
Who we are and what we do
We are the platform behind our brands, setting operational standards for our customer-facing brands, providing shared expertise and infrastructure, and caring for our people and technology. We drive improvement and efficiency across the organization, helping our people and business shine as we execute our mission together.
Seven brands, one vision
Seven brands, one vision. Within Travel Connect, each brand has carved out its own specialty, whether that's luxury travel, group incentives, or tailored touring experiences. They operate independently, bringing distinct expertise to different segments of Iceland's travel market. But they're all built on the same foundation of quality, responsibility, and genuine care for the travel experience. Travel Connect provides the platform that allows each brand to shine, offering shared resources, technology, and operational support while preserving what makes each one unique.
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Our heritage
Travel Connect builds on a solid foundation and long history. We trace our roots to 1936 in Iceland, and in the last decade, we have expanded our services and destination portfolio.
We are proud to have a growing number of talented employees across our nine brands. Together we serve our wonderful customers with a shared passion for travel and specialist knowledge of our destinations
1936
The Icelandic state establishes the State's Travel Agency (Iceland Travel’s predecessor).
The travel agency Terra Nova is founded.
1978
1988
The State's Travel Agency becomes a public limited company, majority-owned by its employees.
Icelandair, Iceland's flag carrier airline, acquires the State's Travel Agency as part of a new strategy to develop its tourism services.
1996
1999
The State's Travel Agency rebrands to Iceland Travel.
Nordic Visitor starts out under the name Reykjavík Travel Service as a tourist information centre, internet café, and bicycle rental provider.
2002
2003
Terra Nova is acquired by Primera Group
2004
Nordic Visitor launches the first booking website and engine for tour packages to Iceland. Soon it closes the tourist information centre to focus on selling tour packages online.
Nordic Visitor opens offices in Oslo, Norway, and Stockholm, Sweden, to sell tour packages to all of the Nordic countries.
2006
2010
Iceland Unlimited is founded.
Terra Nova launches an online booking site called Iceland Tours.
Nordic Visitor opens an office in Edinburgh, the Scottish capital, to sell tour packages of Scotland.
2015
2016
The luxury travel brand Nine World is founded by Iceland Travel.
2017
Magma Hotel in Kirkjubæjarklaustur, Iceland, opens its doors to customers. The hotel is founded by Ásberg Jónsson and Davíð Harðarson, the CEO and CFO of Travel Connect.
Nordic Visitor starts to operate tour packages of Ireland.
2019
2021
Travel Connect – House of Travel Brands is founded. Iceland Travel and Nine Worlds is acquired by the group to join Terra Nova, Nordic Visitor, and Iceland Tours to become a wholly-owned subsidiary of Travel Connect.
Iceland Unlimited is acquired by Travel Connect. Travel Connect acquires the travel tech company Corivo.
2023
2024
Magma Hotel was acquired by Knox hotels.
Corivo merges into Travel Connect as the digital division, providing centralized support to all brands within the Travel Connect group.
2025
