Meet the team behind Travel Connect

Seven travel brands and almost 400 motivated team members are united through Travel Connect, spanning offices across five countries. We're a diverse organization with different specialties, markets, and geographic reach, but we share common ground: deep expertise in our destinations and genuine passion for connecting visitors with the nature, culture, and history of the places we serve. 


More about Travel Connect
More about us

Our team

Ásberg Jónsson

Chief Executive Officer - CEO

Davíð Harðarson

Deputy CEO

Kristjana Milla Snorradóttir

Chief People & Culture Officer - CPCO

Ylfa Thordarson

Chief Improvement Officer - CIO

Magnús Freyr Erlingsson

Chief Operations Officer - COO

Sandra Guðmundsdóttir

Chief Finance Officer - CFO

Þorgeir Ragnarsson

Chief Procurement Officer - CPO

Baldur Knútsson

Chief Digital Officer - CDO

Hildur Björk Hafsteinsdóttir

Chief Communications Officer - CCO

Our managing directors

Helgi I. Eysteinsson

CEO Iceland Travel

Sigfús Steingrímsson

CEO Nordic Visitor

Bjarni Hrafn Ingólfsson

CEO Terra Nova

Carolina Castillo

CEO Iceland Tours and Iceland Unlimited

Inessa Reynisson

Operational Director Nine Worlds

Anton Wei

Operational Director Skógarköttur
LEADERSHIP

Building success together

The Travel Connect management team provides the leadership, resources, and infrastructure that allow our people to do what they do best. We set strategic direction, foster collaboration across borders and brands, and ensure operational excellence supports exceptional travel experiences. Our focus is supporting our teams, strengthening our brands, and building a sustainable business that serves our partners, our people, and the destinations we operate in.